LAURA BIAGIOTTI Spring/Summer 2018

Laura

 

The dress tells a story, it witnesses and evokes: feelings, dreams, memories, roots, future. Continuity and metamorphosis.
A project rather than an object. A suggestion in order to escape from an ephemeral compulsivity and from a certain kind of fashion, which burns and consumes everything over the course of a season.
The dress is a “value” in every sense. The evolution of our personal wardrobe becomes a dressing/investing duality, which combines ethics and aesthetics. 

 

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Forever Roma. All roads lead to Rome. The 2018 Spring/Summer Biagiotti collection takes us back to the GRAND TOUR; the Journey through Italy (superbly narrated by Goethe and other great authors) that the luckiest of youth used to embark on in order to broaden their cultural baggage. A journey, which was also for girls just as long as they were accompanied by their mother or by a providential unmarried aunt. All this is achieved through prints by Carlo Labruzzi, the great eighteenth century roman landscape painter (this year celebrates the two-hundredth anniversary since his death) whose collection is preserved in the Vatican.

 

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On linen tunics, iconic “Bambola” dresses with frilled chiffons, structured suits with jackets and broad trousers, voluminous trench-coats and even on must-have t-shirts, we witness the appearance of prints and designs of the most suggestive venues of the Eternal City. Especially the via Appia: a sort of period “reportage”, which traces back to that real and metaphorical journey that is life; one, which sometimes needs to be exorcised, as suggested by the fantastic masks of the facades of roman churches and buildings.

 

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Roma’s Aura. Eventually, the long travelling finds its rest in the presence of the unique light of roman sunsets, captured by the new “rosa roma” color in the mini sequin or lace dress, which steers towards a shade of red brick, mixed with the thousand shades of a sky that has seduced millions of lovers. All this is a romantic yet contemporary love story interpreted by Laura Biagiotti’s iconic fragrance ROMA, an international best seller launched in 1988.

 

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Metallic flashes define the accessories: necklaces and bracelets have the same precious stones; onyx, quartzes, left unrefined and natural and which also appear on bags and sandals making them unique, collection objects. The lights of crystals from Swarovski brighten up the tulle, worn in layers charged with reflections. Biagiotti’s white tells the story of hyper-feminine, romantic and voluminous dresses.

 

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Postcards. A dress to read. While the prints assemble and break down on silk, taffetas and chiffon like an ancient/current graphic novel, the traveler shows up with a postcard. Images, which tell the story of the evolution of eras and places: it may be the famous aviator, Amelia Mary Earhart known as Lady Lindy, woman of sport, courage, freedom and adventure, a legend, which disappeared in the Pacific in 1937. But also of the many anonymous, tormented goodbyes: ciao mamma…

 

info@imaxtree.com

info@imaxtree.com

 

http://www.laurabiagiotti.it/

 

VIVETTA Spring/Summer 2018

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Between history and legend, Andrey Remnev has inspired the 2018 Vivetta Spring-Summer collection.

Vivetta Ponti transfers his art onto the catwalk: his ancient, melancholic strokes, yet graphical and modern, his colours and the delicate and dream-like women, the main characters of his paintings.

 

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These noble, hypnotic ladies, suspended in a surreal atmosphere, emphasise his passion for detail and, more specifically, for embroidery. Vivetta’s dresses, just like canvases, portray a marvellous, enchanted universe, with a wealth of magical elements. A desecrating tribute to both the world of contemporary art and the Russian artist.

 

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A collage of refined hand-made decorations. Sophisticated sequin macramé and evanescent profiles. Dazzling Swarovski and pearl appliques. Precious brocades as well as bright, multi-coloured Haute Couture duchesses.

Remnev’s favourite motifs are directly transferred onto the dresses. Irises bloom on the fabrics, crossed by the featherweight flights of dragonflies, butterflies and swallows. In addition to these, there are also elements taken from the underwater and woodland world. In the eternal surreal interplay of transformism, nature overcomes the real dimension: fantastic animals such as fish and winged creatures blossom in splendid flowers.

 

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Skirts that are as light as clouds and volumes emphasised by puffy crinolines. Cascades of raw edged tulle. Transparencies and micromesh lace. The crystal-studded organza is gradually blurred with delicate, lightweight feathers. The lightness of these fabrics is contrasted with those of a sturdier nature. The bustier dress is rather striking with its exaggerated volumes in denim which is treated, woven and dyed by hand.

 

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The common thread linking these two inspirational worlds, which are only apparently poles apart, is actually jeans, that co-exist in this collection. Revisited, faded and embroidered denim with bands of coloured feathers is used also for the footwear: for a true total look. There is a clear reference to a typically-90s POP underground style in terms of fit, volumes and prints. Oversized garments and hyper-feminine outfits. Organza, fil coupé brocade and jacquard cotton that recall romantic tapestries.

 

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The little tassels that enrich them have also been taken from the world of furnishing and design.
Maxi T-shirts are worn over 1960-style mini-dresses adorned with minute, sparkling sequins. Flaming, acid-coloured embroideries with sporty elements also for dresses in silk satin. The emerald green dress, with a deep side split, matching feather train and boa is a real key piece.

 

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The cut and paste effect is ensured by the styling: a top recalling a baseball T-shirt, with contrasting lace on its sleeves and a red carpet-worthy skirt. Also the black dress, with its decorated white satin bodice, that in terms of cut and silhouette perfectly complies with the design codes of this mood, has been created by wearing a short T-shirt over a tulle skirt. The elements of decor which Remnev was so fond of, can be seen once again in the prints, on shirts and short dresses, that have been re-elaborated according to a decidedly more contemporary taste.

 

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The range of colours is amazing. The light, dusty hues of the purest dawns from soft blue to baby pink, clash with the unique fluo colours and plenty of gold, a clear reference to the precious pigments blended by hand and used by the artist himself, as in the past.
Accessories: high cuissard boots and bow mules, either glittered or in bright pastel colours. Delicate “profiled” ballerina shoes in clashing hues.

 

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http://www.vivetta.it/

 

Slimming & Body Contouring

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POLO & Lifestyle the London Magazine teamed up with Healthcare Laboratories to give our readers a special body slimming discount code: bodyslim30  valid from the 1st of July – 16th July.

With this discount code you will get a 30% discount on the product BERMUDA SLIM cream.

There are many different weight loss solutions out there, and we tried personally the product BERMUDA SLIM cream and we can say that already during the first week we started to use it, you can see and feel that the body skin is changing. The product is very high quality and very strong concentrated, and what we love it is a cream you use after your shower, mornings and evenings. Twice a day for best and fast results.

 

bodyslim

 

BERMUDA SLIM cream is a very surefire way to lose unwanted fat in problem areas. It works by helping to break fat cells down and to prevent weight gain and keep the body slim.

From day to day you see and feel how your body is changing, with a 100% guarantee for a slim and tight body in a short time.

YOU CAN SEE THE FIRST SUCCESS AFTER 7 DAYS.

 

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BERMUDA SLIM cream active ingredient slows down the fat accumulation, both body weight and body contours.

The natural ingredient acts as an anti-cellulite and slimming agent. BERMUDA SLIM cream helps to reduce expansion of adipose tissue.

For best results use it everyday, morning and evening.

 

BermudaSlim

 

http://lignegolfalmar.com/product/bermuda-slim/

Instagram @lignegolfalmar

CHAMPAGNE LANSON

ANOTHER PERFECT START TO…SUMMER for CHAMPAGNE LANSON

3RD-YEAR SPONSORSHIP WITH CHESTERTONS POLO IN THE PARK,      9-11 JUNE 2017

40TH-ASSOCIATED PARTNERSHIP WITH THE CHAMPIONSHIPS, WIMBLEDON, 3-16 JULY 2017 

AND

THE OFFICIAL LAUNCH OF CHAMPAGNE LANSON’S ORGANIC GREEN LABEL & NEW NEOPRENE BOTTLE COOLER JACKETS

 

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The tradition of Champagne Lanson’s exclusive tie-ups with the summer’s key sporting and social calendar events has been confirmed for 2017 with its sponsorship of Chestertons Polo in the Park and Champagne Lanson’s 40th associated year with The Championships, Wimbledon.

CHESTERTONS POLO IN THE PARK Champagne Lanson’s ‘The Perfect Start to… Summer’ campaign will begin with its exclusive Champagne sponsorship of Chestertons Polo in the Park on 9th June 2017. This will be Champagne Lanson’s third year with one of the most hotly anticipated fixtures on London’s sporting and social calendars. Champagne Lanson will once again be recreating its largest outdoor Champagne Garden, overlooking the field of play at Hurlingham Park – a glamorous focal point at last year’s event. In 2017, Champagne Lanson plans to theme its sponsored areas predominantly white to highlight its White Label cuvée (one of the first Champagnes designed to also work with flavour enhancers such as a zest of an orange or lemon, a slice of strawberry, or a sprig of fresh mint).

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It will have its Magnum, Methuselah and 75cl formats of its White Label cuvée as a theme across its now legendary Champagne Garden; as well as Magnum and 75cl bottles of its popular Rose Label (which remains the UK’s No.1 non-vintage Brut rosé Champagne).

Combining world-class sport, a host of London’s most exciting Polo players, restaurants and Europe’s longest outdoor Champagne bar, Chestertons Polo in the Park is the perfect setting for polo fans and London’s social society to kick-off the summer season in style.

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Paul Beavis, Managing Director, UK & International says: “As a brand that embodies excellence, innovation and celebrates achievements, Champagne Lanson continues to be proud of its association with Chestertons Polo in the Park. This exciting event has become one of the most hotly anticipated fixtures and is the most fun you and your friends or family members can have in central London.”

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Rory Heron, Managing Director, Sportgate International says: “Over the three action- packed days, six teams representing cities from all over the globe will battle to be crowned the victors of Chestertons Polo in the Park 2017. We were proud to be the first event of Champagne Lanson’s #ThePerfectStart to… summer campaign. Champagne Lanson’s choice to lead with their Rose Label across the site led to record Champagne sales inside their incredible pink Champagne Garden last year; and we know Lanson’s White Label cuvée plans for this year will resonate with our guests, as it fits perfectly with the theme of Polo.”

http://www.champagnelanson.com