BLANC CERISE LAUNCHES THEIR FIRST LOUNGEWEAR COLLECTION
I had the pleasure to talk to Fabienne Motteroz Founder & CEO at Blanc Cerise
How did you get into the whole textile world and became the founder of Blanc Cerise?
I am deeply passionate about home textiles and decoration, especially bedlinen. I orginally started as a financial director in a French industrial textile group. When I was 30, I moved to an English group and worked at Coats Viyella for 15 years, taking on a marketing and development role before becoming the General Manager.
Working in this role, I realised that there were only a few brands which really took their customer’s needs into consideration and who could supply quality style for the right price. I therefore decided to create a lifestyle brand that offers a range of products, in various subtle colours, that are easy to mix and match across the collections. This allows and encourages my customers to create their own unique style and combinations.
What are the materials you use in your collections?
For my bedding and home decor collections, I use 100% Linens and Cottons and for my loungeware collections, I use premium quality fabrics sourced from Liberty London as well as 100% Linens.
You recently launched your first loungewear collection, what inspired the collection?
The collection takes inspiration from the fresh prints of Liberty design. From the age of four, up until I was ten, I wore liberty dresses. With my collection, I wanted to re-create the timeless experience of my childhood.
I also wanted a comfortable collection. The plain dyed linen was chosen with comfort in mind. At home women want to be elegant but in a simple manner. This easy to wear collection allows to be elegant from springing from our bed, to coming home from work as it is the opposite of a sport look and designed with comfort in mind.
Where can we purchase your collection?
All our collections are available to purchase in the UK on the Blanc Cerise e-shop. We also have stores in Paris and we are located in many department stores across France.
Describe your work style in three words.
Passion, Timeless and Driven. I am passionate about colours and high quality fabrics with a neat finish. I believe timeless products are important, easy to wear inside and outside the house, in the spring or in the summer holidays. I am driven and work hard to make sure my customers are entirely satisfied, with both the quality of product and the service that they receive.
What is your philosophy of life?
I would summarise it saying:
Do little but well.
Design useful products.
Be free and take risks to follow your passion.
Do your best.
Visit Blanc Cerise to discover the full loungewear collection