Champagne Lanson’s ‘The Perfect Start to… Summer 2018’ campaign will begin with its exclusive sponsorship of Chestertons Polo in the Park on 8-10 June 2018.
This will be Lanson’s fourth year with one of the most hotly anticipated fixtures on London’s sporting and social calendars.
Lanson will once again be recreating its largest outdoor Champagne Garden, overlooking the field of play at Hurlingham over the three-day event.
The Champagne House’s plans for 2018 will include its multi-award-winning range of Black Label Champagne, Extra Age Brut NV and its popular Rose Label and White Label (one of the first Champagnes designed to also work with flavour enhancers such as a zest of an orange or lemon, a slice of strawberry, or a sprig of fresh mint – perfect for a summer’s evening).
Lanson’s range will include its regular sized 75ml bottles as well as magnums and methusalem formats of selected cuvées. Lanson also plan to introduce a “Win a Magnum a Day” campaign as part of its #ThePerfectStart marketing strategy for visitors attending the event.
Lanson will be continuing its partnership with La Martina – the leaders in developing new Hi-Tech Polo products and clothing manufacturers. Its specially designed limited edition ‘Lanson’ branded shirts will be on sale throughout the three day event.
Combining world-class sport, a host of London’s most exciting Polo players, restaurants and Europe’s largest outdoor Champagne bar, Chestertons Polo in the Park is the perfect setting for polo fans and London’s social society to kick-off the summer season in style.
Paul Beavis, Managing Director, UK & International says: “As a brand that embodies excellence, innovation and celebrates achievements, Champagne Lanson continues to be proud of its association with Chestertons Polo in the Park. Each year, the event has a new dynamic and with London facing the reigning champions, Dubai on the opening day, it is set to be another memorable year.”
Rory Heron, Managing Director, Sportgate International says: “Not only can you watch three matches of the world’s best polo each day, but tickets will also include access to the Grazing Paddock, a luxury shopping village – and of course the infamous Champagne Lanson Garden – which has become a true fixture year after year. Last year we saw our Saturday ‘Ladies Day’ tickets sell out in a matter of days and we are close to doing the same this year. Tickets are still available for the Friday – and for our ‘Family Day’ on the Sunday, but you’ll have to act quickly to avoid disappointment.”
Beavis concludes: “What makes Champagne Lanson’s Summer sporting sponsorship truly successful for us is that we do not believe in chasing events to sponsor for the sake of it, we believe in working with the right events that chime with Lanson’s ethos – where quality and substance work in harmony.”