Jaeger-LeCoultre enjoys a rich history with polo, ever since the creation of the Reverso watch in 1931. The mythical story of the Reverso watch began in 1931 when a British army officer who had broken the glass of his watch during a polo match in India, raised the challenge to create a model sufficiently robust to survive a polo match unscathed. This challenge, successfully accomplished by the Manufacture at the time, led to the creation of the Reverso watch with a swivelling case to protect the dial. Through the Manufacture’s passion for the sport of Polo, a watchmaking icon was born.
This year, the top ten teams are entering the 2017 Jaeger-LeCoultre Gold Cup for the British Open Polo Championship, the most coveted prize in high goal professional polo outside of Argentina. The Draw to decide matchplay in the opening league phase took place in Jaeger-LeCoultre’s flagship boutique at 13 Old Bond Street, London.
In addition to its technical aspects and the beauty of its movement, the Reverso watch embodies first and foremount a style – namely, the Art Deco. This trend with its decidedly modern connotations, was expressed by a revolutionary aesthetic language capable of uniting art and the avant-garde. More than merely a style, this movement embodies a philosophy that aspired to create a utopian world in which reason merged with splendour, modernity with tradition, and form was born of function.
The Reverso watch, originally launched in 1931, has been reinvented for eighty-six years while staying true to its original design principles. It is much more than a watch. It measures time, and it preserves its history. The Reverso is unique in the world: in one watch, there are two faces through a patented swiveling case. Thus, in a single gesture, the model reveals another face. Generations have come and gone, styles have evolved, yet the Reverso remains true to itself, to its aesthetic codes, to its inimitable swivel. The back of the Reverso is an invitation to personalize. In the Manufacture’s dedicated workshop, highly skilled artisans can reproduce a favorite painting, a miniature portrait, initials, a poem… Some stories deserve to be captured forever.
Jaeger-LeCoultre and Cowdray Park Polo Club
More than 10 years now of partnership between Jaeger-LeCoultre and Cowdray Park Polo Club, first as Official Timekeeper and additionally, since 2015, as title sponsor of the most prestigious polo tournament in the world.
The iconic swivelling case engraved on this special occasion
Jaeger-LeCoultre and Cowdray have started a new tradition. Every year four specially engraved Reverso watches are honouring the Jaeger-LeCoultre Polo Gold Cup winners. Personalised with the date of the tournament and the revered Gold Cup trophy, the engraved Reverso watches encapsulate the longstanding relationship of Jaeger-LeCoultre and Cowdray Park Polo Club. Once again this year, the four Polo Gold Cup specially engraved Reverso will add a new milestone to Jaeger-LeCoultre’s rich heritage and history. A timeless model for lovers of beautiful objects that stand the test of time.