ANOTHER PERFECT START TO…SUMMER for CHAMPAGNE LANSON
3RD-YEAR SPONSORSHIP WITH CHESTERTONS POLO IN THE PARK, 9-11 JUNE 2017
40TH-ASSOCIATED PARTNERSHIP WITH THE CHAMPIONSHIPS, WIMBLEDON, 3-16 JULY 2017
THE OFFICIAL LAUNCH OF CHAMPAGNE LANSON’S ORGANIC GREEN LABEL & NEW NEOPRENE BOTTLE COOLER JACKETS
The tradition of Champagne Lanson’s exclusive tie-ups with the summer’s key sporting and social calendar events has been confirmed for 2017 with its sponsorship of Chestertons Polo in the Park and Champagne Lanson’s 40th associated year with The Championships, Wimbledon.
CHESTERTONS POLO IN THE PARK Champagne Lanson’s ‘The Perfect Start to… Summer’ campaign will begin with its exclusive Champagne sponsorship of Chestertons Polo in the Park on 9th June 2017. This will be Champagne Lanson’s third year with one of the most hotly anticipated fixtures on London’s sporting and social calendars. Champagne Lanson will once again be recreating its largest outdoor Champagne Garden, overlooking the field of play at Hurlingham Park – a glamorous focal point at last year’s event. In 2017, Champagne Lanson plans to theme its sponsored areas predominantly white to highlight its White Label cuvée (one of the first Champagnes designed to also work with flavour enhancers such as a zest of an orange or lemon, a slice of strawberry, or a sprig of fresh mint).
It will have its Magnum, Methuselah and 75cl formats of its White Label cuvée as a theme across its now legendary Champagne Garden; as well as Magnum and 75cl bottles of its popular Rose Label (which remains the UK’s No.1 non-vintage Brut rosé Champagne).
Combining world-class sport, a host of London’s most exciting Polo players, restaurants and Europe’s longest outdoor Champagne bar, Chestertons Polo in the Park is the perfect setting for polo fans and London’s social society to kick-off the summer season in style.
Paul Beavis, Managing Director, UK & International says: “As a brand that embodies excellence, innovation and celebrates achievements, Champagne Lanson continues to be proud of its association with Chestertons Polo in the Park. This exciting event has become one of the most hotly anticipated fixtures and is the most fun you and your friends or family members can have in central London.”
Rory Heron, Managing Director, Sportgate International says: “Over the three action- packed days, six teams representing cities from all over the globe will battle to be crowned the victors of Chestertons Polo in the Park 2017. We were proud to be the first event of Champagne Lanson’s #ThePerfectStart to… summer campaign. Champagne Lanson’s choice to lead with their Rose Label across the site led to record Champagne sales inside their incredible pink Champagne Garden last year; and we know Lanson’s White Label cuvée plans for this year will resonate with our guests, as it fits perfectly with the theme of Polo.”